Sunwhite | Our Story
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The Sunwhite Rice Story

Sunwhite™ is proudly owned by SunRice® in Australia, a dynamic rice food company with a vision to become the world’s favourite rice food company. Over the last few decades, SunRice has been building on its expertise of growing as well as sourcing some of the best rice. Through innovation, initiative, and operating excellence, SunRice® continues to develop great tasting and nutritious foods that excite and satisfy consumers all over the world.

Our proud history dates back to the establishment of a single rice mill in the Riverina region of New South Wales in 1950. Today, with a long tradition of co-operation and growth, SunRice® is now one of the biggest branded rice food companies globally. Innovation is the key to our success and our brands are internationally recognised for their superior taste and quality.

The Sunwhite™ relationship with the Middle East extends over five decades. Our products are known for their superior taste and assurance of quality in the region and consumers have developed strong confidence in the Sunwhite™ brand which has now been used by successive generations.

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